The Role

Imperial Brands is an inclusive, innovative global FMCG business supported by 25,000 employees who is looking to recruit a Trade Insights Manager to join the team in Bristol.

The Trade Insights Manager sits within Imperial's Insights function, serving as the Business Partner for Trade Insights for the Regional Heads of Sales & Trade. If successful, you will be fundamental in setting up the business for success through the creation of best practice standards for shopper & trade insights, ensuring these are embedded into business processes and utilised by local insight business partners in the global markets.

Principal Accountabilities

• Business Partner for Trade Insights for the Regional Heads of Sales & Trade, providing them with high quality, actionable insights collated from across the business
• Responsible for setting the standards for Trade Research and Insights (e.g. customer advocacy, customer listening groups, shopper research by channel), working closely with the Head of Consumer Research, ensuring that these are embedded into business practices and applied by local insight business partners in global markets
• Define frameworks (e.g. BAM) for measuring the effectiveness of Trade initiatives in Tier 1 and 2 markets, they key strategic markets responsible for the majority of Imperial’s operating profits
• Support the Consumer and Market Insights (CMI) Director to set the standards for insight products, to build up the Trade Insights capability and fuel the fast follower model.
• Alongside other Managers, support the CMI Director in conducting an audit of best-practice methods for designing and delivering trade insights from both internal and external sources. Effectively collate and evaluate the best methods currently used across geographies.
• Responsible for the adoption of trade insight standards. Collaborate with regional and local-level teams to identify how relevant stakeholders are interpreting and using standards for brand insights, addressing instances where standards are not being followed
• Regularly reappraise the insight standards for trade insights, reviewing external best practice and proactively obtaining feedback from stakeholders about their needs and e.g. how methods could be developed

Skills and Experience Required

• Senior experience within insight teams focussed on shopper and trade insights – or equivalent – within a multi-market insights function
• Able to develop & nurture key business stakeholder relationships whilst applying an objective lens to key business problems & issues
• Deep knowledge of business realities influencing Imperial’s sales & trade strategies, to provide insight-based advice that is actionable and commercially sound
• Expert knowledge of insight and foresight techniques based on underlying data, research and analytics methodologies. Able to apply these to build standards for shopper and trade insights
• Highly collaborative. Able to co-ordinate activities across multiple teams, and draw together multiple perspectives to improve standards of insight
• Passion for shaping Imperial's business strategy around the consumer of the future

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at resourcing@uk.imptob.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.